Marketing Strategy Consulting

Successful marketing requires understanding the ins and outs of your target audience, building and delivering products and services customers want, providing clear messages and developing great communications to promote your brand. All of this comes from having a strategic marketing plan that helps keep your company on target.

Wingman Marketing Communications works with you and your team – builds on your ideas, your successes (and failures) and your objectives to create a marketing plan that will really set your company on the right course.

Our Process

  1. Getting To Know You: We take time with you and your team to learn about your business and industry. We listen to your needs, and discuss your areas of concern and focus. We also collect and discuss your current and past marketing efforts.
  2. Strategy Session: We work with your team and any critical decision makers. During this brainstorming session we set goals and discuss strategies and tactics for accomplishing those goals within an agreeable timetable.
  3. Research and Planning: During this phase, we review the strategy session notes, your materials, our research and more. We develop strategies and tactics that best accomplish your goals and put it together in an action plan. We'll also suggest priorities and timelines you can use to assign tasks to your team and to track your progress.
  4. Draft Review: We will review the draft of your strategic marketing plan. We may have additional questions for you and your team. We'll ask you to critically analyze the plan and we'll work together to refine it.
  5. Final: Once we review the draft with you, we finish any outstanding work on your plan and present it to you and your team. Then we can put the plan to work. And you can count on us to help with any follow up questions you have as you work through the plan.

Our strategic marketing plans are developed around your business, your team, and your resources. We can implement tactics for your organization to carry out or for Wingman Marketing Communications to fulfill.